M. Andrew Franklin

Chief Executive Officer and President

Andy came to WHLR in 2014 with over 20 years of industry experience. As Chief Operating Officer, Andy oversaw the acquisitions/dispositions, leasing, property management, and lease administration departments for the organization’s entire portfolio. In 2021, Andy was appointed Chief Executive Officer where shortly after, he managed the strategic acquisition of another high-performing REIT, Cedar Realty Trust.

Prior to joining WHLR, Andy was a Partner with Broad Reach Retail Partners where he ran the day-to-day operations, managed the leasing team, and oversaw the asset, property, and construction management of the organization’s portfolio.

Additional experience includes serving as an Acquisitions Officer in the Midwest for Phillips Edison and Company and as a Principal at PPM Consulting, a boutique asset management and brokerage company in Maryland.

As a graduate from University of Maryland, Andy earned his Bachelor of Science in Finance and to this day, holds that terrapin flag high.

Crystal Plum

Chief Financial Officer, Treasurer and Secretary

Crystal joined the WHLR team in 2016 as the Vice President of Financial Reporting and Corporate Accounting. Now, she serves as the organization’s Chief Financial Officer. She brings over 11 years of experience in public accounting with an emphasis in the real estate and financial institution industries. Crystal oversees WHLR’s corporate accounting, manages internal and external financial reporting and SEC compliance.

Crystal has experience reviewing and performing audits, reviews, compilations and tax engagements for a diverse group of clients, as well as banking experience. Prior to WHLR, Crystal worked with Dixon Hughes Goodman LLP (DHG). She has written two financial-based real estate articles that have been published and was named Inside Business’ 2016 Top 40 Under 40.

Like a majority of the WHLR team, Crystal graduated from Old Dominion University with a Bachelor’s of Science in Business Administration – Accounting and Finance and Certificate of Public Accounting (CPA).